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100   $a20160829d2013      uy 
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aBasics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations
210 31$a[Place of publication not identified]$cJossey Bass Imprint$d2013
215   $a1 online resource (44 pages)
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-118-69169-5 
327   $aCrafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.
330   $aOriginally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.
606   $aNonprofit organizations$xManagement
615  0$aNonprofit organizations$xManagement.
676   $a658.048
700   $aStevenson$b Scott C$01341156
801  0$bPQKB
906   $aBOOK
912   $a9911020470103321
996   $aBasics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations$93063499
997   $aUNINA