Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them / / Arthur G. Cook
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| Autore: |
Cook Arthur G
|
| Titolo: |
Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them / / Arthur G. Cook
|
| Pubblicazione: | Aldershot, England ; ; Burlington, VT, : Gower, c2006 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (xvii, 141 pages) : illustrations |
| Disciplina: | 615.1068/4 |
| Soggetto topico: | Pharmaceutical industry - Forecasting |
| Pharmaceutical industry | |
| Nota di bibliografia: | Includes bibliographical references (p. 135-137) and index. |
| Nota di contenuto: | The past and the present -- The forecasting process -- New Product forecasting -- In-market product forecasting -- Thoughts for the future -- Pharmaco, a forecasting case study. |
| Sommario/riassunto: | The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ |
| Titolo autorizzato: | Forecasting for the pharmaceutical industry |
| ISBN: | 9786611968694 |
| 9781351158152 | |
| 1351158155 | |
| 9780815389040 | |
| 0815389043 | |
| 9781351158169 | |
| 1351158163 | |
| 9781351158145 | |
| 1351158147 | |
| 9781281968692 | |
| 1281968692 | |
| 9780754685579 | |
| 0754685578 | |
| 9780830587176 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910961132103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |