02551nam 22007334a 450 991096113210332120250324173244.097808305871769786611968694978135115815213511581559780815389040081538904397813511581691351158163978135115814513511581479781281968692128196869297807546855790754685578(CKB)1000000000412592(EBL)429683(OCoLC)437113530(SSID)ssj0000156843(PQKBManifestationID)11182690(PQKBTitleCode)TC0000156843(PQKBWorkID)10130519(PQKB)11468116(Au-PeEL)EBL429683(CaPaEBR)ebr10211231(CaONFJC)MIL196869(MiAaPQ)EBC429683(MiAaPQ)EBC5164288(EXLCZ)99100000000041259220060413d2006 uy 0engurmn#---|||||txtccrForecasting for the pharmaceutical industry models for new product and in-market forecasting and how to use them /Arthur G. Cook1st ed.Aldershot, England ;Burlington, VT Gowerc20061 online resource (xvii, 141 pages) illustrations9780566086755 0566086751 Includes bibliographical references (p. 135-137) and index.The past and the present -- The forecasting process -- New Product forecasting -- In-market product forecasting -- Thoughts for the future -- Pharmaco, a forecasting case study.The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differPharmaceutical industryForecastingPharmaceutical industryPharmaceutical industryForecasting.Pharmaceutical industry.615.1068/4Cook Arthur G200191MiAaPQMiAaPQMiAaPQOkUBOOK9910961132103321Forecasting for the pharmaceutical industry4347536UNINA