LEADER 02551nam 22007334a 450 001 9910961132103321 005 20250324173244.0 010 $z9780830587176 010 $a9786611968694 010 $a9781351158152 010 $a1351158155 010 $a9780815389040 010 $a0815389043 010 $a9781351158169 010 $a1351158163 010 $a9781351158145 010 $a1351158147 010 $a9781281968692 010 $a1281968692 010 $a9780754685579 010 $a0754685578 035 $a(CKB)1000000000412592 035 $a(EBL)429683 035 $a(OCoLC)437113530 035 $a(SSID)ssj0000156843 035 $a(PQKBManifestationID)11182690 035 $a(PQKBTitleCode)TC0000156843 035 $a(PQKBWorkID)10130519 035 $a(PQKB)11468116 035 $a(Au-PeEL)EBL429683 035 $a(CaPaEBR)ebr10211231 035 $a(CaONFJC)MIL196869 035 $a(MiAaPQ)EBC429683 035 $a(MiAaPQ)EBC5164288 035 $a(EXLCZ)991000000000412592 100 $a20060413d2006 uy 0 101 0 $aeng 135 $aurmn#---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aForecasting for the pharmaceutical industry $emodels for new product and in-market forecasting and how to use them /$fArthur G. Cook 205 $a1st ed. 210 $aAldershot, England ;$aBurlington, VT $cGower$dc2006 215 $a1 online resource (xvii, 141 pages) $cillustrations 311 08$a9780566086755 311 08$a0566086751 320 $aIncludes bibliographical references (p. 135-137) and index. 327 $aThe past and the present -- The forecasting process -- New Product forecasting -- In-market product forecasting -- Thoughts for the future -- Pharmaco, a forecasting case study. 330 $aThe author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ 606 $aPharmaceutical industry$xForecasting 606 $aPharmaceutical industry 615 0$aPharmaceutical industry$xForecasting. 615 0$aPharmaceutical industry. 676 $a615.1068/4 700 $aCook$b Arthur G$0200191 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 801 2$bOkU 906 $aBOOK 912 $a9910961132103321 996 $aForecasting for the pharmaceutical industry$94347536 997 $aUNINA