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[null,"1.","Record Nr.",null,"UNINA9910961132103321"]
[null,null,"Autore",null,"Cook Arthur G"]
[null,null,"Titolo",null,"Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them / / Arthur G. Cook"]
[null,null,"Pubbl/distr/stampa",null,"Aldershot, England ; ; Burlington, VT, : Gower, c2006"]
[null,null,"ISBN",null,"9786611968694"]
[{"$nulls":4},"9781351158152"]
[{"$nulls":4},"1351158155"]
[{"$nulls":4},"9780815389040"]
[{"$nulls":4},"0815389043"]
[{"$nulls":4},"9781351158169"]
[{"$nulls":4},"1351158163"]
[{"$nulls":4},"9781351158145"]
[{"$nulls":4},"1351158147"]
[{"$nulls":4},"9781281968692"]
[{"$nulls":4},"1281968692"]
[{"$nulls":4},"9780754685579"]
[{"$nulls":4},"0754685578"]
[{"$nulls":4},"9780830587176"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xvii, 141 pages) : illustrations"]
[null,null,"Disciplina",null,"615.1068/4"]
[null,null,"Soggetti",null,"Pharmaceutical industry - Forecasting"]
[{"$nulls":4},"Pharmaceutical industry"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 135-137) and index."]
[null,null,"Nota di contenuto",null,"The past and the present -- The forecasting process -- New Product forecasting -- In-market product forecasting -- Thoughts for the future -- Pharmaco, a forecasting case study."]
[null,null,null,"Sommario/riassunto","The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ"]