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Autore: | Ruddock Andy |
Titolo: | Understanding audiences : theory and method / / Andy Ruddock |
Pubblicazione: | London ; ; Thousand Oaks [Calif.], : SAGE, 2001 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (201 p.) |
Disciplina: | 302.23 |
Soggetto topico: | Mass media - Audiences |
Mass media - Influence | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references (p. [182]-197) and index. |
Nota di contenuto: | Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 - Questions of Theory and Method; Chapter 2 - Media Effects; Chapter 3 - Media and Public Opinion; Chapter 4 - Cultivation analysis; Chapter 5 - Cultural Studies and Audience Research; Chapter 6 - Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index |
Sommario/riassunto: | Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences. |
Titolo autorizzato: | Understanding audiences |
ISBN: | 1-4462-3949-7 |
0-85702-017-X | |
1-280-36988-4 | |
9786610369881 | |
1-4129-3334-X | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910825436703321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |