02516nam 2200685 a 450 991082543670332120200520144314.01-4462-3949-70-85702-017-X1-280-36988-497866103698811-4129-3334-X(CKB)1000000000031120(EBL)254711(OCoLC)171558219(SSID)ssj0000264201(PQKBManifestationID)11194917(PQKBTitleCode)TC0000264201(PQKBWorkID)10282775(PQKB)11397492(MiAaPQ)EBC254711(OCoLC)1014401818(StDuBDS)EDZ0000018898(Au-PeEL)EBL254711(CaPaEBR)ebr10080942(CaONFJC)MIL36988(OCoLC)70774259(OCoLC)888574760(FINmELB)ELB131281(PPN)227920953(EXLCZ)99100000000003112020010619d2001 uy 0engur|||||||||||txtccrUnderstanding audiences theory and method /Andy Ruddock1st ed.London ;Thousand Oaks [Calif.] SAGE20011 online resource (201 p.)Description based upon print version of record.0-7619-6345-6 0-7619-6344-8 Includes bibliographical references (p. [182]-197) and index.Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 - Questions of Theory and Method; Chapter 2 - Media Effects; Chapter 3 - Media and Public Opinion; Chapter 4 - Cultivation analysis; Chapter 5 - Cultural Studies and Audience Research; Chapter 6 - Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; IndexUnderstanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.Mass mediaAudiencesMass mediaInfluenceMass mediaAudiences.Mass mediaInfluence.302.23Ruddock Andy1683821MiAaPQMiAaPQMiAaPQBOOK9910825436703321Understanding audiences4054903UNINA