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Record Nr. |
UNINA9910825436703321 |
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Autore |
Ruddock Andy |
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Titolo |
Understanding audiences : theory and method / / Andy Ruddock |
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Pubbl/distr/stampa |
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London ; ; Thousand Oaks [Calif.], : SAGE, 2001 |
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ISBN |
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1-4462-3949-7 |
0-85702-017-X |
1-280-36988-4 |
9786610369881 |
1-4129-3334-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (201 p.) |
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Disciplina |
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Soggetti |
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Mass media - Audiences |
Mass media - Influence |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [182]-197) and index. |
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Nota di contenuto |
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Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 - Questions of Theory and Method; Chapter 2 - Media Effects; Chapter 3 - Media and Public Opinion; Chapter 4 - Cultivation analysis; Chapter 5 - Cultural Studies and Audience Research; Chapter 6 - Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index |
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Sommario/riassunto |
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Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences. |
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