LEADER 02516nam  2200685 a 450 
001 9910825436703321
005 20200520144314.0
010   $a1-4462-3949-7
010   $a0-85702-017-X
010   $a1-280-36988-4
010   $a9786610369881
010   $a1-4129-3334-X
035   $a(CKB)1000000000031120
035   $a(EBL)254711
035   $a(OCoLC)171558219
035   $a(SSID)ssj0000264201
035   $a(PQKBManifestationID)11194917
035   $a(PQKBTitleCode)TC0000264201
035   $a(PQKBWorkID)10282775
035   $a(PQKB)11397492
035   $a(MiAaPQ)EBC254711
035   $a(OCoLC)1014401818
035   $a(StDuBDS)EDZ0000018898
035   $a(Au-PeEL)EBL254711
035   $a(CaPaEBR)ebr10080942
035   $a(CaONFJC)MIL36988
035   $a(OCoLC)70774259
035   $a(OCoLC)888574760
035   $a(FINmELB)ELB131281
035   $a(PPN)227920953
035   $a(EXLCZ)991000000000031120
100   $a20010619d2001      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aUnderstanding audiences $etheory and method /$fAndy Ruddock
205   $a1st ed.
210   $aLondon ;$aThousand Oaks [Calif.] $cSAGE$d2001
215   $a1 online resource (201 p.)
300   $aDescription based upon print version of record.
311   $a0-7619-6345-6 
311   $a0-7619-6344-8 
320   $aIncludes bibliographical references (p. [182]-197) and index.
327   $aCover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 - Questions of Theory and Method; Chapter 2 - Media Effects; Chapter 3 - Media and Public Opinion; Chapter 4 - Cultivation analysis; Chapter 5 - Cultural Studies and Audience Research; Chapter 6 - Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index
330 8 $aUnderstanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
606   $aMass media$xAudiences
606   $aMass media$xInfluence
615  0$aMass media$xAudiences.
615  0$aMass media$xInfluence.
676   $a302.23
700   $aRuddock$b Andy$01683821
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910825436703321
996   $aUnderstanding audiences$94054903
997   $aUNINA