Vai al contenuto principale della pagina
Titolo: |
Toward a better understanding of the role of value in markets and marketing : special issue / / edited by Stephen L. Vargo, Robert F. Lusch
![]() |
Pubblicazione: | Bingley, U.K., : Emerald, 2012 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (269 p.) |
Disciplina: | 658.8 |
Soggetto topico: | Business & Economics - Marketing - Research |
Business & Economics - International - Marketing | |
Sales & marketing management | |
Marketing | |
Value | |
Altri autori: |
VargoStephen L. <1945->
![]() ![]() |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references. |
Nota di contenuto: | Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
Sommario/riassunto: | In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. |
Titolo autorizzato: | Toward a better understanding of the role of value in markets and marketing ![]() |
ISBN: | 1-280-76907-6 |
9786613679840 | |
1-78052-913-9 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910812626003321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |