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100   $a20120820d2012      uy         0
101 0 $aeng
135   $aurun|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aToward a better understanding of the role of value in markets and marketing $especial issue /$fedited by Stephen L. Vargo, Robert F. Lusch
205   $a1st ed.
210   $aBingley, U.K. $cEmerald$d2012
215   $a1 online resource (269 p.)
225 0 $aReview of marketing research,$x1548-6435 ;$vv. 9
300   $aDescription based upon print version of record.
311   $a1-78052-912-0 
320   $aIncludes bibliographical references.
327   $aIntroduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.
330   $aIn their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
410  0$aReview of Marketing Research, 9
606   $aBusiness & Economics$xMarketing$xResearch$2bisacsh
606   $aBusiness & Economics$xInternational$xMarketing$2bisacsh
606   $aSales & marketing management$2bicssc
606   $aMarketing
606   $aValue
615  7$aBusiness & Economics$xMarketing$xResearch.
615  7$aBusiness & Economics$xInternational$xMarketing.
615  7$aSales & marketing management.
615  0$aMarketing.
615  0$aValue.
676   $a658.8
701   $aVargo$b Stephen L.$f1945-$0308997
701   $aLusch$b Robert F$0111253
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910812626003321
996   $aToward a better understanding of the role of value in markets and marketing$94122521
997   $aUNINA