04011nam 2200685Ia 450 991081262600332120120820130037.01-280-76907-697866136798401-78052-913-9(CKB)2670000000210331(EBL)943337(OCoLC)795895104(SSID)ssj0000680831(PQKBManifestationID)11440730(PQKBTitleCode)TC0000680831(PQKBWorkID)10654394(PQKB)11755267(Au-PeEL)EBL943337(CaPaEBR)ebr10571117(CaONFJC)MIL367984(UtOrBLW)bslw08786323(MiAaPQ)EBC943337(EXLCZ)99267000000021033120120820d2012 uy 0engurun|||||||||txtccrToward a better understanding of the role of value in markets and marketing special issue /edited by Stephen L. Vargo, Robert F. Lusch1st ed.Bingley, U.K. Emerald20121 online resource (269 p.)Review of marketing research,1548-6435 ;v. 9Description based upon print version of record.1-78052-912-0 Includes bibliographical references.Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.Review of Marketing Research, 9Business & EconomicsMarketingResearchbisacshBusiness & EconomicsInternationalMarketingbisacshSales & marketing managementbicsscMarketingValueBusiness & EconomicsMarketingResearch.Business & EconomicsInternationalMarketing.Sales & marketing management.Marketing.Value.658.8Vargo Stephen L.1945-308997Lusch Robert F111253UtOrBLWUtOrBLWBOOK9910812626003321Toward a better understanding of the role of value in markets and marketing4122521UNINA