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Record Nr. |
UNINA9910812626003321 |
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Titolo |
Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch |
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Pubbl/distr/stampa |
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Bingley, U.K., : Emerald, 2012 |
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ISBN |
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1-280-76907-6 |
9786613679840 |
1-78052-913-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (269 p.) |
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Collana |
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Review of marketing research, , 1548-6435 ; ; v. 9 |
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Altri autori (Persone) |
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VargoStephen L. <1945-> |
LuschRobert F |
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Disciplina |
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Soggetti |
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Business & Economics - Marketing - Research |
Business & Economics - International - Marketing |
Sales & marketing management |
Marketing |
Value |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
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Sommario/riassunto |
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In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. |
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