Tourism and generation Y / / edited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast
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| Titolo: |
Tourism and generation Y / / edited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast
|
| Pubblicazione: | Cambridge, MA, : CAB International, 2010 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (182 p.) |
| Disciplina: | 306.4/819 |
| Soggetto topico: | Tourism |
| Tourism - Social aspects | |
| Culture and tourism | |
| Altri autori: |
BenckendorffPierre
MoscardoGianna
PendergastDonna
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; Contributors; About the Editors; Introduction; PART I: GEN Y AND TOURISM; 1 Getting to Know the Y Generation; 2 Mythbusting: Generation Y and Travel; 3 Generation Y's Travel Behaviours: a Comparison with Baby Boomers and Generation X; 4 Understanding Generation-Y Tourists: Managing the Risk and Change Associated with a New Emerging Market; PART II: GEN Y TOURIST BEHAVIOUR; 5 Generation Y as Wine Tourists: Their Expectations and Experiences at the Winery-cellar Door; 6 Generation Y: Perspectives of Quality in Youth Adventure Travel Experiences in an Australian Backpacker Context |
| 7 Nature-based Tourism in North America: is Generation Y the Major Cause of Increased Participation?8 Tourism and the N Generation in a Dynamically Changing Society: the Case of South Korea; 9 Beach Safety and Millennium Youth: Travelers and Sentinels; 10 Personal Travel Safety: a New Generational Perspective; PART III: CAPITALIZING ON GEN Y AS CONSUMERS AND PRODUCERS; 11 Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials; 12 Understanding Generation Y's Attitudes Towards a Career in the Industry | |
| 13 Generation Y and Work in Tourism and Hospitality: Problem? What Problem?14 Generation Y's Future Tourism Demand: Some Opportunities and Challenges; Index; | |
| Sommario/riassunto: | Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them. |
| Titolo autorizzato: | Tourism and generation Y |
| ISBN: | 9786612701528 |
| 9781282701526 | |
| 1282701525 | |
| 9781845936020 | |
| 1845936027 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910446348903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |