1.

Record Nr.

UNINA9910446348903321

Titolo

Tourism and generation Y / / edited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast

Pubbl/distr/stampa

Cambridge, MA, : CAB International, 2010

ISBN

1-282-70152-5

9786612701528

1-84593-602-7

Edizione

[1st ed.]

Descrizione fisica

1 online resource (182 p.)

Altri autori (Persone)

BenckendorffPierre

MoscardoGianna

PendergastDonna

Disciplina

306.4/819

Soggetti

Tourism

Tourism - Social aspects

Culture and tourism

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; Contributors; About the Editors; Introduction; PART I: GEN Y AND TOURISM; 1 Getting to Know the Y Generation; 2 Mythbusting: Generation Y and Travel; 3 Generation Y's Travel Behaviours: a Comparison with Baby Boomers and Generation X; 4 Understanding Generation-Y Tourists: Managing the Risk and Change Associated with a New Emerging Market; PART II: GEN Y TOURIST BEHAVIOUR; 5 Generation Y as Wine Tourists: Their Expectations and Experiences at the Winery-cellar Door; 6 Generation Y: Perspectives of Quality in Youth Adventure Travel Experiences in an Australian Backpacker Context

7 Nature-based Tourism in North America: is Generation Y the Major Cause of Increased Participation?8 Tourism and the N Generation in a Dynamically Changing Society: the Case of South Korea; 9 Beach Safety and Millennium Youth: Travelers and Sentinels; 10 Personal Travel Safety: a New Generational Perspective; PART III: CAPITALIZING ON GEN Y AS CONSUMERS AND PRODUCERS; 11 Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials; 12 Understanding Generation Y's Attitudes Towards a Career in the



Industry

13 Generation Y and Work in Tourism and Hospitality: Problem? What Problem?14 Generation Y's Future Tourism Demand: Some Opportunities and Challenges; Index;

Sommario/riassunto

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.