03369nam 2200649Ia 450 991044634890332120200520144314.01-282-70152-597866127015281-84593-602-7(CKB)2550000000002208(EBL)476508(SSID)ssj0000343803(PQKBManifestationID)11243048(PQKBTitleCode)TC0000343803(PQKBWorkID)10291792(PQKB)11416322(MiAaPQ)EBC476508(Au-PeEL)EBL476508(CaPaEBR)ebr10359284(CaONFJC)MIL270152(OCoLC)568686879(EXLCZ)99255000000000220820090605d2010 uy 0engurcn|||||||||txtccrTourism and generation Y /edited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast1st ed.Cambridge, MA CAB International20101 online resource (182 p.)Description based upon print version of record.1-84593-601-9 Includes bibliographical references and index.Contents; Contributors; About the Editors; Introduction; PART I: GEN Y AND TOURISM; 1 Getting to Know the Y Generation; 2 Mythbusting: Generation Y and Travel; 3 Generation Y's Travel Behaviours: a Comparison with Baby Boomers and Generation X; 4 Understanding Generation-Y Tourists: Managing the Risk and Change Associated with a New Emerging Market; PART II: GEN Y TOURIST BEHAVIOUR; 5 Generation Y as Wine Tourists: Their Expectations and Experiences at the Winery-cellar Door; 6 Generation Y: Perspectives of Quality in Youth Adventure Travel Experiences in an Australian Backpacker Context7 Nature-based Tourism in North America: is Generation Y the Major Cause of Increased Participation?8 Tourism and the N Generation in a Dynamically Changing Society: the Case of South Korea; 9 Beach Safety and Millennium Youth: Travelers and Sentinels; 10 Personal Travel Safety: a New Generational Perspective; PART III: CAPITALIZING ON GEN Y AS CONSUMERS AND PRODUCERS; 11 Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials; 12 Understanding Generation Y's Attitudes Towards a Career in the Industry13 Generation Y and Work in Tourism and Hospitality: Problem? What Problem?14 Generation Y's Future Tourism Demand: Some Opportunities and Challenges; Index;Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.TourismTourismSocial aspectsCulture and tourismTourism.TourismSocial aspects.Culture and tourism.306.4/819Benckendorff Pierre868916Moscardo Gianna868917Pendergast Donna868918MiAaPQMiAaPQMiAaPQBOOK9910446348903321Tourism and generation Y1939809UNINA