LEADER 03369nam 2200649Ia 450 001 9910446348903321 005 20200520144314.0 010 $a1-282-70152-5 010 $a9786612701528 010 $a1-84593-602-7 035 $a(CKB)2550000000002208 035 $a(EBL)476508 035 $a(SSID)ssj0000343803 035 $a(PQKBManifestationID)11243048 035 $a(PQKBTitleCode)TC0000343803 035 $a(PQKBWorkID)10291792 035 $a(PQKB)11416322 035 $a(MiAaPQ)EBC476508 035 $a(Au-PeEL)EBL476508 035 $a(CaPaEBR)ebr10359284 035 $a(CaONFJC)MIL270152 035 $a(OCoLC)568686879 035 $a(EXLCZ)992550000000002208 100 $a20090605d2010 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aTourism and generation Y /$fedited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast 205 $a1st ed. 210 $aCambridge, MA $cCAB International$d2010 215 $a1 online resource (182 p.) 300 $aDescription based upon print version of record. 311 $a1-84593-601-9 320 $aIncludes bibliographical references and index. 327 $aContents; Contributors; About the Editors; Introduction; PART I: GEN Y AND TOURISM; 1 Getting to Know the Y Generation; 2 Mythbusting: Generation Y and Travel; 3 Generation Y's Travel Behaviours: a Comparison with Baby Boomers and Generation X; 4 Understanding Generation-Y Tourists: Managing the Risk and Change Associated with a New Emerging Market; PART II: GEN Y TOURIST BEHAVIOUR; 5 Generation Y as Wine Tourists: Their Expectations and Experiences at the Winery-cellar Door; 6 Generation Y: Perspectives of Quality in Youth Adventure Travel Experiences in an Australian Backpacker Context 327 $a7 Nature-based Tourism in North America: is Generation Y the Major Cause of Increased Participation?8 Tourism and the N Generation in a Dynamically Changing Society: the Case of South Korea; 9 Beach Safety and Millennium Youth: Travelers and Sentinels; 10 Personal Travel Safety: a New Generational Perspective; PART III: CAPITALIZING ON GEN Y AS CONSUMERS AND PRODUCERS; 11 Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials; 12 Understanding Generation Y's Attitudes Towards a Career in the Industry 327 $a13 Generation Y and Work in Tourism and Hospitality: Problem? What Problem?14 Generation Y's Future Tourism Demand: Some Opportunities and Challenges; Index; 330 $aGeneration Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them. 606 $aTourism 606 $aTourism$xSocial aspects 606 $aCulture and tourism 615 0$aTourism. 615 0$aTourism$xSocial aspects. 615 0$aCulture and tourism. 676 $a306.4/819 701 $aBenckendorff$b Pierre$0868916 701 $aMoscardo$b Gianna$0868917 701 $aPendergast$b Donna$0868918 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910446348903321 996 $aTourism and generation Y$91939809 997 $aUNINA