The business and management of ocean cruises / / edited by Michael Vogel, Alexis Papathanassis, Ben Wolber

• Pubblicazione: Wallingford, Oxfordshire ; ; Cambridge, MA, : CABI, c2012
• Descrizione fisica: 1 online resource (291 p.)
• Disciplina: 387.5/42068
• Soggetto topico: Cruise lines - Economic aspects; Cruise lines - Management; Ocean travel - Management
• Altri autori: PapathanassisAlexis VogelMichael WolberBen
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: ""Contents""; ""About the Authors""; ""Preface""; ""Part I: The Cruise Industry""; ""1 The Demand for Ocean Cruises â€? Three Perspectives""; ""2 Development of the Cruise Industry Structure â€? the Supply Side""; ""3 Regulatory Frameworks of the Cruise Industry""; ""4 Impacts of Cruising""; ""Part II: Cruise Line Corporate Management""; ""5 Cruise Line Strategies for Keeping Afloat""; ""6 Core Cruise Operator Processes and Systems: Overview and Challenges""; ""7 Cruise Linesâ€? Purchasing and Logistics Management""; ""8 Human Resource Management in the Cruise Industry"" ; ""Part III: Cruise Line Marketing Management""""9 Marketing Communications in the Cruise Industry""; ""10 Pricing and Revenue Management for Cruises""; ""11 Cruise Packages""; ""Part IV: Cruise Product Management""; ""12 Cruise Product Development""; ""13 Itinerary Planning""; ""14 Shore-side Activities""; ""15 Service Quality and the Cruise Industry""; ""Part V: Cruise Operations Management""; ""16 Hotel Operations Management on Cruise Ships""; ""17 Food and Beverage Operations""; ""18 Safety and Security Management""; ""19 Cruise Ship Marine Operations""; ""Part VI: Cruise Futures"" ; ""20 Cruise Sector Growth â€? Prospects, Challenges, Responsibilities""""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""Y""
• Sommario/riassunto: After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
• Titolo autorizzato: The business and management of ocean cruises
• ISBN: 1-283-42587-4; 9786613425874; 1-84593-846-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910627300203321
• Lo trovi qui: Univ. Federico II