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Record Nr. |
UNINA9910627300203321 |
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Titolo |
The business and management of ocean cruises / / edited by Michael Vogel, Alexis Papathanassis, Ben Wolber |
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Pubbl/distr/stampa |
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Wallingford, Oxfordshire ; ; Cambridge, MA, : CABI, c2012 |
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ISBN |
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1-283-42587-4 |
9786613425874 |
1-84593-846-1 |
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Descrizione fisica |
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1 online resource (291 p.) |
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Altri autori (Persone) |
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PapathanassisAlexis |
VogelMichael |
WolberBen |
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Disciplina |
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Soggetti |
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Cruise lines - Economic aspects |
Cruise lines - Management |
Ocean travel - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Contents""; ""About the Authors""; ""Preface""; ""Part I: The Cruise Industry""; ""1 The Demand for Ocean Cruises � Three Perspectives""; ""2 Development of the Cruise Industry Structure � the Supply Side""; ""3 Regulatory Frameworks of the Cruise Industry""; ""4 Impacts of Cruising""; ""Part II: Cruise Line Corporate Management""; ""5 Cruise Line Strategies for Keeping Afloat""; ""6 Core Cruise Operator Processes and Systems: Overview and Challenges""; ""7 Cruise Lines� Purchasing and Logistics Management""; ""8 Human Resource Management in the Cruise Industry"" |
""Part III: Cruise Line Marketing Management""""9 Marketing Communications in the Cruise Industry""; ""10 Pricing and Revenue Management for Cruises""; ""11 Cruise Packages""; ""Part IV: Cruise Product Management""; ""12 Cruise Product Development""; ""13 Itinerary Planning""; ""14 Shore-side Activities""; ""15 Service Quality and the Cruise Industry""; ""Part V: Cruise Operations Management""; ""16 Hotel Operations Management on Cruise Ships""; ""17 Food and Beverage Operations""; ""18 Safety and Security Management""; ""19 |
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Cruise Ship Marine Operations""; ""Part VI: Cruise Futures"" |
""20 Cruise Sector Growth � Prospects, Challenges, Responsibilities""""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""Y"" |
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Sommario/riassunto |
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After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises. |
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