03770nam 2200601Ia 450 991062730020332120200520144314.01-283-42587-497866134258741-84593-846-1(CKB)2670000000131544(EBL)837633(OCoLC)775993191(SSID)ssj0000598703(PQKBManifestationID)12236154(PQKBTitleCode)TC0000598703(PQKBWorkID)10590828(PQKB)11379526(MiAaPQ)EBC837633(EXLCZ)99267000000013154420110722d2012 uy 0engur|n|---|||||txtccrThe business and management of ocean cruises /edited by Michael Vogel, Alexis Papathanassis, Ben WolberWallingford, Oxfordshire ;Cambridge, MA CABIc20121 online resource (291 p.)Description based upon print version of record.1-84593-845-3 Includes bibliographical references and index.""Contents""; ""About the Authors""; ""Preface""; ""Part I: The Cruise Industry""; ""1 The Demand for Ocean Cruises � Three Perspectives""; ""2 Development of the Cruise Industry Structure � the Supply Side""; ""3 Regulatory Frameworks of the Cruise Industry""; ""4 Impacts of Cruising""; ""Part II: Cruise Line Corporate Management""; ""5 Cruise Line Strategies for Keeping Afloat""; ""6 Core Cruise Operator Processes and Systems: Overview and Challenges""; ""7 Cruise Lines� Purchasing and Logistics Management""; ""8 Human Resource Management in the Cruise Industry""""Part III: Cruise Line Marketing Management""""9 Marketing Communications in the Cruise Industry""; ""10 Pricing and Revenue Management for Cruises""; ""11 Cruise Packages""; ""Part IV: Cruise Product Management""; ""12 Cruise Product Development""; ""13 Itinerary Planning""; ""14 Shore-side Activities""; ""15 Service Quality and the Cruise Industry""; ""Part V: Cruise Operations Management""; ""16 Hotel Operations Management on Cruise Ships""; ""17 Food and Beverage Operations""; ""18 Safety and Security Management""; ""19 Cruise Ship Marine Operations""; ""Part VI: Cruise Futures""""20 Cruise Sector Growth � Prospects, Challenges, Responsibilities""""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""Y""After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.Cruise linesEconomic aspectsCruise linesManagementOcean travelManagementCruise linesEconomic aspects.Cruise linesManagement.Ocean travelManagement.387.5/42068Papathanassis Alexis479396Vogel Michael329138Wolber Ben1266864MiAaPQMiAaPQMiAaPQBOOK9910627300203321The business and management of ocean cruises2977128UNINA