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010   $a1-283-42587-4
010   $a9786613425874
010   $a1-84593-846-1
035   $a(CKB)2670000000131544
035   $a(EBL)837633
035   $a(OCoLC)775993191
035   $a(SSID)ssj0000598703
035   $a(PQKBManifestationID)12236154
035   $a(PQKBTitleCode)TC0000598703
035   $a(PQKBWorkID)10590828
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035   $a(MiAaPQ)EBC837633
035   $a(EXLCZ)992670000000131544
100   $a20110722d2012      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe business and management of ocean cruises /$fedited by Michael Vogel, Alexis Papathanassis, Ben Wolber
210   $aWallingford, Oxfordshire ;$aCambridge, MA $cCABI$dc2012
215   $a1 online resource (291 p.)
300   $aDescription based upon print version of record.
311   $a1-84593-845-3 
320   $aIncludes bibliographical references and index.
327   $a""Contents""; ""About the Authors""; ""Preface""; ""Part I: The Cruise Industry""; ""1 The Demand for Ocean Cruises a??? Three Perspectives""; ""2 Development of the Cruise Industry Structure a??? the Supply Side""; ""3 Regulatory Frameworks of the Cruise Industry""; ""4 Impacts of Cruising""; ""Part II: Cruise Line Corporate Management""; ""5 Cruise Line Strategies for Keeping Afloat""; ""6 Core Cruise Operator Processes and Systems: Overview and Challenges""; ""7 Cruise Linesa??? Purchasing and Logistics Management""; ""8 Human Resource Management in the Cruise Industry""
327   $a""Part III: Cruise Line Marketing Management""""9 Marketing Communications in the Cruise Industry""; ""10 Pricing and Revenue Management for Cruises""; ""11 Cruise Packages""; ""Part IV: Cruise Product Management""; ""12 Cruise Product Development""; ""13 Itinerary Planning""; ""14 Shore-side Activities""; ""15 Service Quality and the Cruise Industry""; ""Part V: Cruise Operations Management""; ""16 Hotel Operations Management on Cruise Ships""; ""17 Food and Beverage Operations""; ""18 Safety and Security Management""; ""19 Cruise Ship Marine Operations""; ""Part VI: Cruise Futures""
327   $a""20 Cruise Sector Growth a??? Prospects, Challenges, Responsibilities""""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""Y""
330   $aAfter decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
606   $aCruise lines$xEconomic aspects
606   $aCruise lines$xManagement
606   $aOcean travel$xManagement
615  0$aCruise lines$xEconomic aspects.
615  0$aCruise lines$xManagement.
615  0$aOcean travel$xManagement.
676   $a387.5/42068
701   $aPapathanassis$b Alexis$0479396
701   $aVogel$b Michael$0329138
701   $aWolber$b Ben$01266864
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910627300203321
996   $aThe business and management of ocean cruises$92977128
997   $aUNINA