Storytelling-case archetype decoding and assignment manual (SCADAM) / / edited by Arch G. Woodside, Suresh C. Sood

• Pubblicazione: Bingley, [England] : , : Emerald, , 2016; ©2016
• Edizione: First edition.
• Descrizione fisica: 1 online resource (389 p.)
• Disciplina: 658.8342
• Soggetto topico: Business & Economics - Industries - Hospitality, Travel & Tourism; Tourism industry; Consumer behavior; Marketing - Psychological aspects; Consumers - Attitudes; Archetype (Psychology)
• Altri autori: WoodsideArch G SoodSuresh C
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Introduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions.
• Sommario/riassunto: Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.
• Titolo autorizzato: Storytelling-case archetype decoding and assignment manual (SCADAM)
• ISBN: 1-78560-216-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910826765103321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in culture, tourism and hospitality research ; ; v. 11.