LEADER 03809nam  2200625Ia 450 
001 9910826765103321
005 20160316083946.0
010   $a1-78560-216-0
035   $a(CKB)3710000000570357
035   $a(EBL)4500563
035   $a(MiAaPQ)EBC4500563
035   $a(Au-PeEL)EBL4500563
035   $a(CaPaEBR)ebr11203800
035   $a(CaONFJC)MIL889674
035   $a(OCoLC)948378083
035   $a(UtOrBLW)bslw09407005
035   $a(EXLCZ)993710000000570357
100   $a20160316d2016      uy         0
101 0 $aeng
135   $aurun|||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aStorytelling-case archetype decoding and assignment manual (SCADAM) /$fedited by Arch G. Woodside, Suresh C. Sood
205   $aFirst edition.
210  1$aBingley, [England] :$cEmerald,$d2016.
210  4$dİ2016
215   $a1 online resource (389 p.)
225 1 $aAdvances in culture, tourism and hospitality research,$x1871-3173 ;$vv. 11
300   $aDescription based upon print version of record.
311   $a1-78560-217-9 
320   $aIncludes bibliographical references.
327   $aIntroduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions.
330   $aStorytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments.  SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes.  Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues. 
410  0$aAdvances in culture, tourism and hospitality research ;$vv. 11.
606   $aBusiness & Economics$xIndustries$xHospitality, Travel & Tourism$2bisacsh
606   $aTourism industry$2bicssc
606   $aConsumer behavior
606   $aMarketing$xPsychological aspects
606   $aConsumers$xAttitudes
606   $aArchetype (Psychology)
615  7$aBusiness & Economics$xIndustries$xHospitality, Travel & Tourism.
615  7$aTourism industry.
615  0$aConsumer behavior.
615  0$aMarketing$xPsychological aspects.
615  0$aConsumers$xAttitudes.
615  0$aArchetype (Psychology)
676   $a658.8342
701   $aWoodside$b Arch G$0107304
701   $aSood$b Suresh C$01656407
801  0$bUtOrBLW
906   $aBOOK
912   $a9910826765103321
996   $aStorytelling-case archetype decoding and assignment manual (SCADAM)$94009270
997   $aUNINA