Store wars : the worldwide battle for mindspace and shelfspace, online and in-store / / Greg Thain and John Bradley

• Autore: Thain Greg <1954->
• Pubblicazione: Chichester, West Sussex, U.K., : Wiley, 2012
• Edizione: 2nd ed.
• Descrizione fisica: 1 online resource (310 p.)
• Disciplina: 381./1
• Soggetto topico: Retail trade; Marketing; Consumer goods
• Altri autori: BradleyJohn <1957->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
• Sommario/riassunto: The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, Franc
• Titolo autorizzato: Store wars
• ISBN: 9786613862174; 9781119207832; 1119207835; 9781283549721; 1283549727; 9781118374245; 111837424X; 9781118374818; 1118374819
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910812608003321
• Lo trovi qui: Univ. Federico II