03076nam 2200733 a 450 991081260800332120230802005556.0978661386217497811192078321119207835978128354972112835497279781118374245111837424X97811183748181118374819(CKB)2550000000108193(EBL)977281(OCoLC)806204710(SSID)ssj0000693503(PQKBManifestationID)12347963(PQKBTitleCode)TC0000693503(PQKBWorkID)10651077(PQKB)10852459(PQKBManifestationID)16120969(PQKB)24454634(MiAaPQ)EBC977281(Au-PeEL)EBL977281(CaPaEBR)ebr10582604(CaONFJC)MIL386217(Perlego)1010956(EXLCZ)99255000000010819320120508d2012 uy 0engur|n|---|||||txtccrStore wars the worldwide battle for mindspace and shelfspace, online and in-store /Greg Thain and John Bradley2nd ed.Chichester, West Sussex, U.K. Wiley20121 online resource (310 p.)Description based upon print version of record.9781118374061 1118374061 Includes bibliographical references and index.Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, FrancRetail tradeMarketingConsumer goodsRetail trade.Marketing.Consumer goods.381./1Thain Greg1954-1620573Bradley John1957-1004212MiAaPQMiAaPQMiAaPQBOOK9910812608003321Store wars3953421UNINA