LEADER 03076nam  2200733 a 450 
001 9910812608003321
005 20230802005556.0
010   $a9786613862174
010   $a9781119207832
010   $a1119207835
010   $a9781283549721
010   $a1283549727
010   $a9781118374245
010   $a111837424X
010   $a9781118374818
010   $a1118374819
035   $a(CKB)2550000000108193
035   $a(EBL)977281
035   $a(OCoLC)806204710
035   $a(SSID)ssj0000693503
035   $a(PQKBManifestationID)12347963
035   $a(PQKBTitleCode)TC0000693503
035   $a(PQKBWorkID)10651077
035   $a(PQKB)10852459
035   $a(PQKBManifestationID)16120969
035   $a(PQKB)24454634
035   $a(MiAaPQ)EBC977281
035   $a(Au-PeEL)EBL977281
035   $a(CaPaEBR)ebr10582604
035   $a(CaONFJC)MIL386217
035   $a(Perlego)1010956
035   $a(EXLCZ)992550000000108193
100   $a20120508d2012      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aStore wars $ethe worldwide battle for mindspace and shelfspace, online and in-store /$fGreg Thain and John Bradley
205   $a2nd ed.
210   $aChichester, West Sussex, U.K. $cWiley$d2012
215   $a1 online resource (310 p.)
300   $aDescription based upon print version of record.
311 08$a9781118374061 
311 08$a1118374061 
320   $aIncludes bibliographical references and index.
327   $aShifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
330   $aThe sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, Franc
606   $aRetail trade
606   $aMarketing
606   $aConsumer goods
615  0$aRetail trade.
615  0$aMarketing.
615  0$aConsumer goods.
676   $a381./1
700   $aThain$b Greg$f1954-$01620573
701   $aBradley$b John$f1957-$01004212
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910812608003321
996   $aStore wars$93953421
997   $aUNINA