Selling skills for complete amateurs / / Bob Etherington
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| Autore: |
Etherington Bob
|
| Titolo: |
Selling skills for complete amateurs / / Bob Etherington
|
| Pubblicazione: | London, : Marshall Cavendish Business, 2008 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (202 p.) |
| Disciplina: | 658.85 |
| Soggetto topico: | Selling |
| Business | |
| Note generali: | Paperback. |
| Nota di contenuto: | Cover; Title; Copyright; Contents; Introduction; 1 Who sold you this then?; 2 Never make a statement when you could ask a question; 3 Stop selling: start asking "SWOT"; 4 Features, advantages and benefits; 5 I object! (Objection overruled!); 6 How to sell in the worst of times; 7 Getting your contract signed; 8 The ubiquitous sales letter; About the author |
| Sommario/riassunto: | Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople - they have never received any training in selling or in dealing with customers. As a result, opp |
| Titolo autorizzato: | Selling skills for complete amateurs |
| ISBN: | 981-4312-39-8 |
| 0-462-09393-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910969084803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |