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Record Nr. |
UNINA9910969084803321 |
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Autore |
Etherington Bob |
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Titolo |
Selling skills for complete amateurs / / Bob Etherington |
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Pubbl/distr/stampa |
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London, : Marshall Cavendish Business, 2008 |
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ISBN |
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981-4312-39-8 |
0-462-09393-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (202 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Cover; Title; Copyright; Contents; Introduction; 1 Who sold you this then?; 2 Never make a statement when you could ask a question; 3 Stop selling: start asking "SWOT"; 4 Features, advantages and benefits; 5 I object! (Objection overruled!); 6 How to sell in the worst of times; 7 Getting your contract signed; 8 The ubiquitous sales letter; About the author |
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Sommario/riassunto |
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Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople - they have never received any training in selling or in dealing with customers. As a result, opp |
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