LEADER 02015nam 2200541Ia 450 001 9910969084803321 005 20251117052023.0 010 $a981-4312-39-8 010 $a0-462-09393-X 035 $a(CKB)1000000000724816 035 $a(EBL)798417 035 $a(OCoLC)806202860 035 $a(SSID)ssj0000427948 035 $a(PQKBManifestationID)11257699 035 $a(PQKBTitleCode)TC0000427948 035 $a(PQKBWorkID)10413678 035 $a(PQKB)11110078 035 $a(MiAaPQ)EBC798417 035 $a(Au-PeEL)EBL798417 035 $a(CaPaEBR)ebr10424351 035 $a(EXLCZ)991000000000724816 100 $a20091123d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSelling skills for complete amateurs /$fBob Etherington 205 $a1st ed. 210 $aLondon $cMarshall Cavendish Business$d2008 215 $a1 online resource (202 p.) 300 $aPaperback. 311 08$a1-905736-45-2 327 $aCover; Title; Copyright; Contents; Introduction; 1 Who sold you this then?; 2 Never make a statement when you could ask a question; 3 Stop selling: start asking "SWOT"; 4 Features, advantages and benefits; 5 I object! (Objection overruled!); 6 How to sell in the worst of times; 7 Getting your contract signed; 8 The ubiquitous sales letter; About the author 330 $aNearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople - they have never received any training in selling or in dealing with customers. As a result, opp 606 $aSelling 606 $aBusiness 615 0$aSelling. 615 0$aBusiness. 676 $a658.85 700 $aEtherington$b Bob$0882519 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910969084803321 996 $aSelling skills for complete amateurs$91971193 997 $aUNINA