Sales and Service Digital Transformation : The Arrival of CRM3.0 Era / / by Jun Yang
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| Autore: |
Yang Jun
|
| Titolo: |
Sales and Service Digital Transformation : The Arrival of CRM3.0 Era / / by Jun Yang
|
| Pubblicazione: | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2025 |
| Edizione: | 1st ed. 2025. |
| Descrizione fisica: | 1 online resource (XXII, 256 p. 165 illus., 135 illus. in color.) |
| Disciplina: | 658.05 |
| Soggetto topico: | Business information services |
| IT in Business | |
| Nota di contenuto: | 1. The Arrival of CRM3.0 Era -- 2. CRM3.0- B2B Sales Digital Transformatio -- 3. CRM3.0 Service Digital Transformation -- 4. Building CRM3.0 Support System -- 5. Best Practices and Case Study. |
| Sommario/riassunto: | This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation. This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools. |
| Titolo autorizzato: | Sales and Service Digital Transformation |
| ISBN: | 9789819659616 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911011655003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |