LEADER 02374nam 22004455 450 001 9911011655003321 005 20250624130238.0 010 $a9789819659616 024 7 $a10.1007/978-981-96-5961-6 035 $a(CKB)39450057400041 035 $a(DE-He213)978-981-96-5961-6 035 $a(MiAaPQ)EBC32186379 035 $a(Au-PeEL)EBL32186379 035 $a(EXLCZ)9939450057400041 100 $a20250624d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSales and Service Digital Transformation $eThe Arrival of CRM3.0 Era /$fby Jun Yang 205 $a1st ed. 2025. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2025. 215 $a1 online resource (XXII, 256 p. 165 illus., 135 illus. in color.) 311 08$a9789819659609 327 $a1. The Arrival of CRM3.0 Era -- 2. CRM3.0- B2B Sales Digital Transformatio -- 3. CRM3.0 Service Digital Transformation -- 4. Building CRM3.0 Support System -- 5. Best Practices and Case Study. 330 $aThis book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation. This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools. 606 $aBusiness information services 606 $aIT in Business 615 0$aBusiness information services. 615 14$aIT in Business. 676 $a658.05 700 $aYang$b Jun$4aut$4http://id.loc.gov/vocabulary/relators/aut$0993466 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911011655003321 996 $aSales and Service Digital Transformation$94403530 997 $aUNINA LEADER 00846nam 2200241 450 001 996646872803316 005 20250723092359.0 010 $a9783772087752 100 $a20250307d2025----km y0itay5003 ba 105 $ay 00 y 200 1 $a<> Adelbert-von-Chamisso-Preis zwischen Inklusion und Exklusion$eMehrsprachigkeit und Interkulturalität in der deutschsprachigen Gegenwartsliteratu$fBeatrice Occhini 210 $aTubinga (Germania)$cNarr Francke Attempto Verlag$d2025 215 $a257 p.$d24 cm 606 0 $aMultilinguismo$2BNCF 676 $a306.446 700 $aOcchini, Beatrice$01789665 801 0$aIT$bcba$gREICAT 912 $a996646872803316 951 $aqqq$b292149 L.M.$cqqq$d569493 959 $aBK 969 $aUMA 996 $aAdelbert-von-Chamisso-Preis zwischen Inklusion und Exklusion$94405678 997 $aUNISA