02374nam 22004455 450 991101165500332120250624130238.0978981965961610.1007/978-981-96-5961-6(CKB)39450057400041(DE-He213)978-981-96-5961-6(MiAaPQ)EBC32186379(Au-PeEL)EBL32186379(EXLCZ)993945005740004120250624d2025 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierSales and Service Digital Transformation The Arrival of CRM3.0 Era /by Jun Yang1st ed. 2025.Singapore :Springer Nature Singapore :Imprint: Springer,2025.1 online resource (XXII, 256 p. 165 illus., 135 illus. in color.) 9789819659609 1. The Arrival of CRM3.0 Era -- 2. CRM3.0- B2B Sales Digital Transformatio -- 3. CRM3.0 Service Digital Transformation -- 4. Building CRM3.0 Support System -- 5. Best Practices and Case Study.This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation. This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.Business information servicesIT in BusinessBusiness information services.IT in Business.658.05Yang Junauthttp://id.loc.gov/vocabulary/relators/aut993466MiAaPQMiAaPQMiAaPQBOOK9911011655003321Sales and Service Digital Transformation4403530UNINA