Protecting the Brand : Counterfeiting and Grey Markets

• Autore: Hlavnicka Peter
• Pubblicazione: New York : , : Business Expert Press, , 2021; ©2021
• Edizione: First edition.
• Descrizione fisica: 1 online resource (394 pages)
• Disciplina: 658.827
• Soggetto topico: Branding (Marketing); Brand name products - Law and legislation - United States; Product counterfeiting - Law and legislation - United States; Gray market - Law and legislation - United States; Trademark infringement - United States; Consumer behavior; Imitation; Industrial property; Marketing - Law and legislation; Trademarks
• Altri autori: KeatsAnthony
• Nota di contenuto: Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies.
• Sommario/riassunto: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.
• Titolo autorizzato: Protecting the Brand
• ISBN: 1-63742-152-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910817409503321
• Lo trovi qui: Univ. Federico II
• Serie: Business law collection.