LEADER 03296nam 22006973 450 001 9910817409503321 005 20211117142104.0 010 $a1-63742-152-4 035 $a(MiAaPQ)EBC6800560 035 $a(Au-PeEL)EBL6800560 035 $a(CKB)19410837200041 035 $a(OCoLC)1285216398 035 $a(OCoLC-P)1285216398 035 $a(CaSebORM)9781637421529 035 $a(EXLCZ)9919410837200041 100 $a20211117d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aProtecting the Brand $eCounterfeiting and Grey Markets 205 $aFirst edition. 210 1$aNew York :$cBusiness Expert Press,$d2021. 210 4$dİ2021. 215 $a1 online resource (394 pages) 225 1 $aBusiness law and corporate risk management collection,$x2333-6730 311 08$aPrint version: Hlavnicka, Peter Protecting the Brand New York : Business Expert Press,c2021 9781637421512 327 $aIntroduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies. 330 $aProtecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. 410 0$aBusiness law collection. 606 $aBranding (Marketing) 606 $aBrand name products$xLaw and legislation$zUnited States 606 $aProduct counterfeiting$xLaw and legislation$zUnited States 606 $aGray market$xLaw and legislation$zUnited States 606 $aTrademark infringement$zUnited States 606 $aConsumer behavior 606 $aImitation 606 $aIndustrial property 606 $aMarketing$xLaw and legislation 606 $aTrademarks 615 0$aBranding (Marketing) 615 0$aBrand name products$xLaw and legislation 615 0$aProduct counterfeiting$xLaw and legislation 615 0$aGray market$xLaw and legislation 615 0$aTrademark infringement 615 0$aConsumer behavior. 615 0$aImitation. 615 0$aIndustrial property. 615 0$aMarketing$xLaw and legislation. 615 0$aTrademarks. 676 $a658.827 700 $aHlavnicka$b Peter$01598720 701 $aKeats$b Anthony$01598721 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817409503321 996 $aProtecting the Brand$93921111 997 $aUNINA