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Record Nr. |
UNINA9910817409503321 |
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Autore |
Hlavnicka Peter |
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Titolo |
Protecting the Brand : Counterfeiting and Grey Markets |
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Pubbl/distr/stampa |
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New York : , : Business Expert Press, , 2021 |
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©2021 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (394 pages) |
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Collana |
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Business law and corporate risk management collection, , 2333-6730 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Brand name products - Law and legislation - United States |
Product counterfeiting - Law and legislation - United States |
Gray market - Law and legislation - United States |
Trademark infringement - United States |
Consumer behavior |
Imitation |
Industrial property |
Marketing - Law and legislation |
Trademarks |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies. |
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Sommario/riassunto |
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Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business |
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