03296nam 22006973 450 991081740950332120211117142104.01-63742-152-4(MiAaPQ)EBC6800560(Au-PeEL)EBL6800560(CKB)19410837200041(OCoLC)1285216398(OCoLC-P)1285216398(CaSebORM)9781637421529(EXLCZ)991941083720004120211117d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierProtecting the Brand Counterfeiting and Grey MarketsFirst edition.New York :Business Expert Press,2021.©2021.1 online resource (394 pages)Business law and corporate risk management collection,2333-6730Print version: Hlavnicka, Peter Protecting the Brand New York : Business Expert Press,c2021 9781637421512 Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies.Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.Business law collection.Branding (Marketing)Brand name productsLaw and legislationUnited StatesProduct counterfeitingLaw and legislationUnited StatesGray marketLaw and legislationUnited StatesTrademark infringementUnited StatesConsumer behaviorImitationIndustrial propertyMarketingLaw and legislationTrademarksBranding (Marketing)Brand name productsLaw and legislationProduct counterfeitingLaw and legislationGray marketLaw and legislationTrademark infringementConsumer behavior.Imitation.Industrial property.MarketingLaw and legislation.Trademarks.658.827Hlavnicka Peter1598720Keats Anthony1598721MiAaPQMiAaPQMiAaPQBOOK9910817409503321Protecting the Brand3921111UNINA