Marketing 3.0 : from products to customers to the human spirit / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
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| Autore: |
Kotler Philip
|
| Titolo: |
Marketing 3.0 : from products to customers to the human spirit / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
|
| Pubblicazione: | Hoboken, N.J., : John Wiley & Sons, Inc., 2010 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (207 p.) |
| Disciplina: | 658.8 |
| Soggetto topico: | Marketing |
| Altri autori: |
KartajayaHermawan
SetiawanIwan
|
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Marketing 3.0: From Products to Customers to the Human Spirit; CONTENTS; FOREWORD; PREFACE; ABOUT THE AUTHORS; PART I: TRENDS; Chapter One: Welcome to Marketing 3.0; Chapter Two: Future Model for Marketing 3.0; PART II: STRATEGY; Chapter Three: Marketing the Mission to the Consumers; Chapter Four: Marketing the Values to the Employees; Chapter Five: Marketing the Values to the Channel Partners; Chapter Six: Marketing the Vision to the Shareholders; PART III: APPLICATION; Chapter Seven: Delivering Socio-Cultural Transformation; Chapter Eight: Creating Emerging Market Entrepreneurs |
| Chapter Nine: Striving for Environmental SustainabilityChapter Ten: Putting It All Together; INDEX | |
| Sommario/riassunto: | Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future o |
| Titolo autorizzato: | Marketing 3.0 |
| ISBN: | 1-282-68750-6 |
| 9786612687501 | |
| 1-118-25788-X | |
| 0-470-60966-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910140591503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |