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010   $a9786612687501
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100   $a20100528d2010      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing 3.0 $efrom products to customers to the human spirit /$fPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan
205   $a1st edition
210   $aHoboken, N.J. $cJohn Wiley & Sons, Inc.$d2010
215   $a1 online resource (207 p.)
300   $aIncludes index.
311   $a0-470-60979-6 
311   $a0-470-59882-4 
320   $aIncludes bibliographical references and index.
327   $aMarketing 3.0: From Products to Customers to the Human Spirit; CONTENTS; FOREWORD; PREFACE; ABOUT THE AUTHORS; PART I: TRENDS; Chapter One: Welcome to Marketing 3.0; Chapter Two: Future Model for Marketing 3.0; PART II: STRATEGY; Chapter Three: Marketing the Mission to the Consumers; Chapter Four: Marketing the Values to the Employees; Chapter Five: Marketing the Values to the Channel Partners; Chapter Six: Marketing the Vision to the Shareholders; PART III: APPLICATION; Chapter Seven: Delivering Socio-Cultural Transformation; Chapter Eight: Creating Emerging Market Entrepreneurs
327   $aChapter Nine: Striving for Environmental SustainabilityChapter Ten: Putting It All Together; INDEX
330   $aUnderstand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future o
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615  0$aMarketing.
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701   $aKartajaya$b Hermawan$0437703
701   $aSetiawan$b Iwan$0731751
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9910140591503321
996   $aMarketing 3.0$91441718
997   $aUNINA