03086nam 2200661 a 450 991014059150332120200520144314.01-282-68750-697866126875011-118-25788-X0-470-60966-4(CKB)2670000000014704(EBL)514369(SSID)ssj0000362908(PQKBManifestationID)11250550(PQKBTitleCode)TC0000362908(PQKBWorkID)10386954(PQKB)10570206(WaSeSS)IndRDA00117422(Au-PeEL)EBL514369(CaPaEBR)ebr10381059(CaONFJC)MIL268750(PPN)147612659(FR-PaCSA)88803226(CaSebORM)9780470609798(MiAaPQ)EBC514369(OCoLC)768204557(EXLCZ)99267000000001470420100528d2010 uy 0engur|n|---|||||txtccrMarketing 3.0 from products to customers to the human spirit /Philip Kotler, Hermawan Kartajaya, Iwan Setiawan1st editionHoboken, N.J. John Wiley & Sons, Inc.20101 online resource (207 p.)Includes index.0-470-60979-6 0-470-59882-4 Includes bibliographical references and index.Marketing 3.0: From Products to Customers to the Human Spirit; CONTENTS; FOREWORD; PREFACE; ABOUT THE AUTHORS; PART I: TRENDS; Chapter One: Welcome to Marketing 3.0; Chapter Two: Future Model for Marketing 3.0; PART II: STRATEGY; Chapter Three: Marketing the Mission to the Consumers; Chapter Four: Marketing the Values to the Employees; Chapter Five: Marketing the Values to the Channel Partners; Chapter Six: Marketing the Vision to the Shareholders; PART III: APPLICATION; Chapter Seven: Delivering Socio-Cultural Transformation; Chapter Eight: Creating Emerging Market EntrepreneursChapter Nine: Striving for Environmental SustainabilityChapter Ten: Putting It All Together; INDEXUnderstand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future oMarketingMarketing.658.8Kotler Philip34994Kartajaya Hermawan437703Setiawan Iwan731751MiAaPQMiAaPQMiAaPQBOOK9910140591503321Marketing 3.01441718UNINA