Making and selling cars : innovation and change in the U.S. automotive industry / / James M. Rubenstein
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| Autore: |
Rubenstein James M
|
| Titolo: |
Making and selling cars : innovation and change in the U.S. automotive industry / / James M. Rubenstein
|
| Pubblicazione: | Baltimore, : Johns Hopkins University Press, 2001 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (412 p.) |
| Disciplina: | 338.4/76292/0973 |
| Soggetto topico: | Automobile industry and trade - United States |
| Automobiles - Marketing | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references (p. 371-386) and index. |
| Nota di contenuto: | Intro -- Contents -- Preface -- PART I. MAKING MOTOR VEHICLES -- 1 From Fordist Production... -- 2 ...To Lean Production -- 3 From Making Parts... -- 4 ...To Buying Parts -- 5 From Deskilling the Work Force... -- 6 ...To Reskilling Labor -- PART II. SELLING MOTOR VEHICLES -- 7 From a Class-based Market... -- 8 ...To a Personal Market -- 9 From Dealing with Customers... -- 10 ...To Serving Customers -- 11 From a National Market... -- 12 ...To a Global Market -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z. |
| Sommario/riassunto: | automotive industry has been and remains a vigorous shaper of the American economy. |
| Titolo autorizzato: | Making and selling cars |
| ISBN: | 0-8018-7371-1 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910822874203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |