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100   $a20001114d2001      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aMaking and selling cars $einnovation and change in the U.S. automotive industry /$fJames M. Rubenstein
205   $a1st ed.
210   $aBaltimore $cJohns Hopkins University Press$d2001
215   $a1 online resource (412 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-8018-8853-0 
311   $a0-8018-6714-2 
320   $aIncludes bibliographical references (p. 371-386) and index.
327   $aIntro -- Contents -- Preface -- PART I. MAKING MOTOR VEHICLES -- 1 From Fordist Production... -- 2 ...To Lean Production -- 3 From Making Parts... -- 4 ...To Buying Parts -- 5 From Deskilling the Work Force... -- 6 ...To Reskilling Labor -- PART II. SELLING MOTOR VEHICLES -- 7 From a Class-based Market... -- 8 ...To a Personal Market -- 9 From Dealing with Customers... -- 10 ...To Serving Customers -- 11 From a National Market... -- 12 ...To a Global Market -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.
330   $aautomotive industry has been and remains a vigorous shaper of the American economy.
606   $aAutomobile industry and trade$zUnited States
606   $aAutomobiles$xMarketing
615  0$aAutomobile industry and trade
615  0$aAutomobiles$xMarketing.
676   $a338.4/76292/0973
700   $aRubenstein$b James M$0115689
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910822874203321
996   $aMaking and selling cars$93948850
997   $aUNINA