02679nam 2200649Ia 450 991082287420332120240416173103.00-8018-7371-1(CKB)111056486618328(OCoLC)70727105(CaPaEBR)ebrary10021658(SSID)ssj0000474850(PQKBManifestationID)11335387(PQKBTitleCode)TC0000474850(PQKBWorkID)10462769(PQKB)10608603(SSID)ssj0000195759(PQKBManifestationID)11183439(PQKBTitleCode)TC0000195759(PQKBWorkID)10131491(PQKB)11234324(OCoLC)51480980(MdBmJHUP)muse2493(Au-PeEL)EBL3318183(CaPaEBR)ebr10021658(OCoLC)923191551(MiAaPQ)EBC3318183(EXLCZ)9911105648661832820001114d2001 uy 0engurcn|||||||||txtccrMaking and selling cars innovation and change in the U.S. automotive industry /James M. Rubenstein1st ed.Baltimore Johns Hopkins University Press20011 online resource (412 p.) Bibliographic Level Mode of Issuance: Monograph0-8018-8853-0 0-8018-6714-2 Includes bibliographical references (p. 371-386) and index.Intro -- Contents -- Preface -- PART I. MAKING MOTOR VEHICLES -- 1 From Fordist Production... -- 2 ...To Lean Production -- 3 From Making Parts... -- 4 ...To Buying Parts -- 5 From Deskilling the Work Force... -- 6 ...To Reskilling Labor -- PART II. SELLING MOTOR VEHICLES -- 7 From a Class-based Market... -- 8 ...To a Personal Market -- 9 From Dealing with Customers... -- 10 ...To Serving Customers -- 11 From a National Market... -- 12 ...To a Global Market -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.automotive industry has been and remains a vigorous shaper of the American economy.Automobile industry and tradeUnited StatesAutomobilesMarketingAutomobile industry and tradeAutomobilesMarketing.338.4/76292/0973Rubenstein James M115689MiAaPQMiAaPQMiAaPQBOOK9910822874203321Making and selling cars3948850UNINA