|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910822874203321 |
|
|
Autore |
Rubenstein James M |
|
|
Titolo |
Making and selling cars : innovation and change in the U.S. automotive industry / / James M. Rubenstein |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Baltimore, : Johns Hopkins University Press, 2001 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (412 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Automobile industry and trade - United States |
Automobiles - Marketing |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Bibliographic Level Mode of Issuance: Monograph |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. 371-386) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Intro -- Contents -- Preface -- PART I. MAKING MOTOR VEHICLES -- 1 From Fordist Production... -- 2 ...To Lean Production -- 3 From Making Parts... -- 4 ...To Buying Parts -- 5 From Deskilling the Work Force... -- 6 ...To Reskilling Labor -- PART II. SELLING MOTOR VEHICLES -- 7 From a Class-based Market... -- 8 ...To a Personal Market -- 9 From Dealing with Customers... -- 10 ...To Serving Customers -- 11 From a National Market... -- 12 ...To a Global Market -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
automotive industry has been and remains a vigorous shaper of the American economy. |
|
|
|
|
|
|
|