Entrepreneurial journalism : how to go it alone and launch your dream digital project / / Paul Marsden
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| Autore: |
Marsden Paul <1984->
|
| Titolo: |
Entrepreneurial journalism : how to go it alone and launch your dream digital project / / Paul Marsden
|
| Pubblicazione: | London ; ; New York : , : Routledge, , 2017 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (197 pages) : Illustrations, graphs |
| Disciplina: | 070.4068 |
| Soggetto topico: | Journalism - Management |
| Journalism - Vocational guidance | |
| Journalism - Technological innovations | |
| Online journalism | |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | 1. What is news and what is journalism in 2016? / Rebecca Whittington and Catherine O'Connor -- 2. The business of journalism / with Andrew Youde -- 3. Innovation -- 4. Building your idea -- 5. Being in entrepreneurial journalist / with Wayne Bailey -- 6. Starting your website and writing online -- 7. Engaging, measuring and reacting to your audience -- 8. Your smartphone as your best reporting tool / with Lindsay Eastwood -- 9. Using social media to promote your work -- 10. The boundaries you must not cross and remaining ethical in the journalistic Wild West / with Nigel Green. |
| Sommario/riassunto: | Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: * advice on launching digital start-ups; * how to use key analytics to track and focus readership; * engaging with mobile journalism by utilising smartphone and app technology; * developing revenue streams that can make digital journalism sustainable; * legal and ethical dilemmas faced in a modern newsroom; * the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian , as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism. |
| Titolo autorizzato: | Entrepreneurial journalism |
| ISBN: | 1-315-64109-7 |
| 1-317-27898-4 | |
| 1-317-27897-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910162816503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |