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[null,"1.","Record Nr.",null,"UNINA9910162816503321"]
[null,null,"Autore",null,"Marsden Paul <1984->"]
[null,null,"Titolo",null,"Entrepreneurial journalism : how to go it alone and launch your dream digital project / / Paul Marsden"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2017"]
[null,null,"ISBN",null,"1-315-64109-7"]
[{"$nulls":4},"1-317-27898-4"]
[{"$nulls":4},"1-317-27897-6"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (197 pages) : Illustrations, graphs"]
[null,null,"Disciplina",null,"070.4068"]
[null,null,"Soggetti",null,"Journalism - Management"]
[{"$nulls":4},"Journalism - Vocational guidance"]
[{"$nulls":4},"Journalism - Technological innovations"]
[{"$nulls":4},"Online journalism"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references at the end of each chapters and index."]
[null,null,"Nota di contenuto",null,"1. What is news and what is journalism in 2016? / Rebecca Whittington and Catherine O'Connor -- 2. The business of journalism / with Andrew Youde -- 3. Innovation -- 4. Building your idea -- 5. Being in entrepreneurial journalist / with Wayne Bailey -- 6. Starting your website and writing online -- 7. Engaging, measuring and reacting to your audience -- 8. Your smartphone as your best reporting tool / with Lindsay Eastwood -- 9. Using social media to promote your work -- 10. The boundaries you must not cross and remaining ethical in the journalistic Wild West / with Nigel Green."]
[null,null,null,"Sommario/riassunto","Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: * advice on launching digital start-ups; * how to use key analytics to track and focus readership; * engaging with mobile journalism by utilising smartphone and app technology; * developing revenue "]
[{"$nulls":4},"streams that can make digital journalism sustainable; * legal and ethical dilemmas faced in a modern newsroom; * the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian , as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism."]