03644oam 2200565I 450 991016281650332120251002150605.01-315-64109-71-317-27898-41-317-27897-610.4324/9781315641096(CKB)3710000001033156(MiAaPQ)EBC4790167(OCoLC)970042197(BIP)56234435(BIP)55953210(EXLCZ)99371000000103315620180706d2017 uy 0engurcn#||||||||rdacontentstirdacontentrdamediardacarrierEntrepreneurial journalism how to go it alone and launch your dream digital project /Paul Marsden1st ed.London ;New York :Routledge,2017.1 online resource (197 pages) Illustrations, graphs1-138-19036-5 1-138-19035-7 Includes bibliographical references at the end of each chapters and index.1. What is news and what is journalism in 2016? / Rebecca Whittington and Catherine O'Connor -- 2. The business of journalism / with Andrew Youde -- 3. Innovation -- 4. Building your idea -- 5. Being in entrepreneurial journalist / with Wayne Bailey -- 6. Starting your website and writing online -- 7. Engaging, measuring and reacting to your audience -- 8. Your smartphone as your best reporting tool / with Lindsay Eastwood -- 9. Using social media to promote your work -- 10. The boundaries you must not cross and remaining ethical in the journalistic Wild West / with Nigel Green.Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: * advice on launching digital start-ups; * how to use key analytics to track and focus readership; * engaging with mobile journalism by utilising smartphone and app technology; * developing revenue streams that can make digital journalism sustainable; * legal and ethical dilemmas faced in a modern newsroom; * the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian , as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.JournalismManagementJournalismVocational guidanceJournalismTechnological innovationsOnline journalismJournalismManagement.JournalismVocational guidance.JournalismTechnological innovations.Online journalism.070.4068Marsden Paul1984-866892MiAaPQMiAaPQMiAaPQBOOK9910162816503321Entrepreneurial journalism1935055UNINA