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101 0 $aeng
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181   $2rdacontent
181   $csti$2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aEntrepreneurial journalism $ehow to go it alone and launch your dream digital project /$fPaul Marsden
205   $a1st ed.
210  1$aLondon ;$aNew York :$cRoutledge,$d2017.
215   $a1 online resource (197 pages) $cIllustrations, graphs
311 08$a1-138-19036-5 
311 08$a1-138-19035-7 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $a1. What is news and what is journalism in 2016? / Rebecca Whittington and Catherine O'Connor -- 2. The business of journalism / with Andrew Youde -- 3. Innovation -- 4. Building your idea -- 5. Being in entrepreneurial journalist / with Wayne Bailey -- 6. Starting your website and writing online -- 7. Engaging, measuring and reacting to your audience -- 8. Your smartphone as your best reporting tool / with Lindsay Eastwood -- 9. Using social media to promote your work -- 10. The boundaries you must not cross and remaining ethical in the journalistic Wild West / with Nigel Green.
330   $aEntrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: * advice on launching digital start-ups; * how to use key analytics to track and focus readership; * engaging with mobile journalism by utilising smartphone and app technology; * developing revenue streams that can make digital journalism sustainable; * legal and ethical dilemmas faced in a modern newsroom; * the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian , as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
606   $aJournalism$xManagement
606   $aJournalism$xVocational guidance
606   $aJournalism$xTechnological innovations
606   $aOnline journalism
615  0$aJournalism$xManagement.
615  0$aJournalism$xVocational guidance.
615  0$aJournalism$xTechnological innovations.
615  0$aOnline journalism.
676   $a070.4068
700   $aMarsden$b Paul$f1984-$0866892
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910162816503321
996   $aEntrepreneurial journalism$91935055
997   $aUNINA