Consumer and sensory evaluation techniques : how to sense successful products / / by Cecilia Y. Saint-Denis
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| Autore: |
Saint-Denis Cecilia Y. <1972->
|
| Titolo: |
Consumer and sensory evaluation techniques : how to sense successful products / / by Cecilia Y. Saint-Denis
|
| Pubblicazione: | Hoboken, New Jersey : , : Wiley, , 2018 |
| ©2018 | |
| Descrizione fisica: | 1 online resource (108 pages) |
| Disciplina: | 658.5/752 |
| Soggetto topico: | Sensory evaluation |
| New products - Evaluation | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting. |
| Titolo autorizzato: | Consumer and sensory evaluation techniques |
| ISBN: | 1-119-40560-2 |
| 1-119-40557-2 | |
| 1-119-40555-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910820104303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |