LEADER 01747nam 2200469 450 001 9910820104303321 005 20230814221339.0 010 $a1-119-40560-2 010 $a1-119-40557-2 010 $a1-119-40555-6 035 $a(CKB)4100000000981094 035 $a(Au-PeEL)EBL5211471 035 $a(CaPaEBR)ebr11491897 035 $a(OCoLC)1010588352 035 $a(MiAaPQ)EBC5211471 035 $a(EXLCZ)994100000000981094 100 $a20180131h20182018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aConsumer and sensory evaluation techniques $ehow to sense successful products /$fby Cecilia Y. Saint-Denis 210 1$aHoboken, New Jersey :$cWiley,$d2018. 210 4$dİ2018 215 $a1 online resource (108 pages) 311 $a1-119-40554-8 320 $aIncludes bibliographical references and index. 327 $aThe pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting. 606 $aSensory evaluation 606 $aNew products$xEvaluation 615 0$aSensory evaluation. 615 0$aNew products$xEvaluation. 676 $a658.5/752 700 $aSaint-Denis$b Cecilia Y.$f1972-$01617083 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820104303321 996 $aConsumer and sensory evaluation techniques$93948116 997 $aUNINA