01747nam 2200469 450 991082010430332120230814221339.01-119-40560-21-119-40557-21-119-40555-6(CKB)4100000000981094(Au-PeEL)EBL5211471(CaPaEBR)ebr11491897(OCoLC)1010588352(MiAaPQ)EBC5211471(EXLCZ)99410000000098109420180131h20182018 uy 0engurcnu||||||||rdacontentrdamediardacarrierConsumer and sensory evaluation techniques how to sense successful products /by Cecilia Y. Saint-DenisHoboken, New Jersey :Wiley,2018.©20181 online resource (108 pages)1-119-40554-8 Includes bibliographical references and index.The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting.Sensory evaluationNew productsEvaluationSensory evaluation.New productsEvaluation.658.5/752Saint-Denis Cecilia Y.1972-1617083MiAaPQMiAaPQMiAaPQBOOK9910820104303321Consumer and sensory evaluation techniques3948116UNINA